Strategic Property Consultants Ltd
Website
& Digital Media
Let’s work together
Private and confidential · Valid for 30 days
About us
A specialist consultancy
for the UK housing sector.
Our housing management and property services experience underpins every service, ensuring your business is positioned for councils, housing associations and contractors that issue work.
Review of website and LinkedIn
We’ve completed a review
of your online presence
We have analysed your existing digital footprint from the perspective of those most likely to award you work. Expand our findings below:
Website
- Positioning and messaging Clear and well articulated. “Precision, Integrity, Compliance” does real work, and the service copy is technically strong, particularly on damp and mould and on expert witness. No action required
- Team and credentials No named surveyors, no MRICS designations, no RICS firm registration number, no insurance detail, no policy documents. This is the first thing a PSQ asks for. Requires attention
- Services section, structure “Contract Administration and Project Management” appears as a heading five times. “Feasibility Studies” has no content beneath it. Requires attention
- Enquiry capture The form collects a name and an email address. No telephone number, no message field, no indication of which service the enquiry concerns. Requires attention
- Imagery Multiple empty image placeholders across the services and values sections. Requires attention
- Regulatory content Awaab’s Law, HHSRS, Section 11 and CPR Part 35 all referenced correctly. Sound material, but positioned mid-page where a buyer scanning for ninety seconds will not reach it. Requires attention
- Platform Built on a website builder whose content cannot be exported, so any change of platform requires a rebuild, which the content needs regardless. Requires attention
- Page setup and call to action The page has to move people to your website. That means a completed About section, services and specialties filled in, a banner rather than the grey default, and a call to action button pointing at the site. Without it the page is a dead end: buyers arrive, read, and have no route to the evidence that would qualify you. Requires attention
- Posting frequency Consistency matters more than volume. Two to three posts a week keeps you in front of your audience and is the point at which the platform starts showing your content beyond the people already following you. Below that, the page is effectively dormant between instructions. Requires attention
- Visual identity Your posts should be recognisable before a word of them is read, the way a familiar mark is recognised on a shelf. A consistent set of templates means your audience knows a post is yours while they are still scrolling past it, and repeated recognition is what builds familiarity with buyers you have never met. Requires attention
- Route from your website You have a company page, but your website carries no link to it anywhere, footer included. A buyer who wants to see who you are, before they are ready to make contact, has nowhere to go. Requires attention
None of this reflects the quality of your work. What matters now is aligning your online presence with the people most likely to send work your way.
Proposal 01
Website Design & Build
Your website is rarely where a buying decision starts, but it can play a large part in how that decision is validated.
Councils, housing associations and contractors should be able to immediately confirm your capability, experience and professionalism, making it easy to support your appointment.
Everything a buyer needs to verify, and nothing that raises a question you are not there to answer.
Our proposed page structure
- Home
- Positioning, sectors served and credentials visible without scrolling.
- About & Our Team
- Named surveyors, MRICS designations, professional background.
- Services
- Overview plus dedicated pages for Damp & Mould, Expert Witness & Disrepair, Condition Surveys & PPM, Contract Administration & Project Management, Party Wall and Home Surveys.
- Sectors
- Separate routes for Social Housing & Local Authority, Legal, Main Contractors and Private Client. Three different buyers, three different anxieties.
- Credentials & Compliance
-
The page that earns its keep fastest, and the one most practices
at your stage do not have. Every public sector buyer asks for
some variation of the following. We know because we write the
tender submissions and pre-qualification questionnaires
responding to them every week.
- RICS regulated firm status and registration number
- Professional Indemnity, Public Liability and Employers’ Liability insurance, with levels stated
- Accreditations such as Constructionline, CHAS, SafeContractor and Cyber Essentials (where held)
- Health & Safety, Equality, Diversity & Inclusion, Environmental, Modern Slavery, Data Protection and Quality Assurance policies
- Your approach to social value, aligned to the TOMs framework
- Resident-facing protocols and DBS arrangements for work in occupied homes
- Contact
- An enquiry form that captures service type, telephone number and actual detail.
Platform
We recommend moving to Squarespace. The account sits in your name on a monthly or annual subscription, with no long-term commitment, so you are never in a position where someone else holds your website.
We manage the migration and the DNS, so nothing is interrupted. Squarespace Core is around £17 per month on the annual plan, or £24 monthly, paid by you directly.
Pricing
- Discovery, sitemap and content plan
- Design and build, up to 8 pages
- Copy development and SEO foundations
- Credentials and compliance hub, with document library
- Migration, DNS and pre-launch testing
- Post-launch support
Total £2,500 + VAT
£1,000 deposit, with the remaining balance paid on completion.
What we would need from you
- Accreditations, held or in progress
- Existing policy documents
- Team details and any photography you want to use
- A few project examples, anonymised where needed
- Logo files and access to your current website
Proposal 02
Digital Media Management
We help keep your business visible to the councils, housing associations and contractors that issue work, with a consistent digital presence that reinforces your expertise.
Professional visibility, whether we manage your content or your team creates it in-house.
We manage
Brand Elevation
Designed to establish a strong and consistent online presence.
- 10 (approx) posts per month
- Bespoke graphics and imagery
- Content aligned with your brand
- Optimisation for visibility and reach
- Tailored strategy and content calendar
Targeted Engagement Top pick
Includes everything in Brand Elevation, with deeper audience interaction.
- Everything in Brand Elevation
- Proactive outreach and awareness
- Stakeholder engagement
- Direct lead generation
- Positioning for un-tendered work
Digital Transformation
Targeted Engagement services, plus case studies and portal management.
- Everything in Targeted Engagement
- Strategic articles and case studies
- Tender portal management
- Clarification tracking
- Digital social value initiatives
You manage
Brand Toolkit
We build the tool, your team builds the assets. Export in whatever file type you need, and publish on your own schedule.
- Professional, on-brand graphics in under 10 seconds.
- Turn anyone on your team into a confident content creator.
- Fully customised to your brand, with templates for every purpose.
- Ten exports a month, still or animated.
- Perfect for contract wins, case studies, accreditations, social value and company updates.
Click below and upload your logo, photos/videos, etc. to see a real example in action.
Try it for free →All packages operate on a rolling contract with a three-month break clause. Fees exclude VAT.
Whenever you’re ready.
Take your time with it. When you want to talk anything through, or start on any part of it, we are here.