Teil

Brand Toolkit: QST

Posts published in September 4/10
-1 on August
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Performance - September

01.09.2026 to 30.09.2026

Impressions
390
↑ 8%
Engagements
38
↑ 65%
Engagement rate
9.7%
↑ 3.4 pts
Shares
2
↑ 1 on August
Performance - September

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What to post next
  • People carry the page. Welcome and team posts average 16.8% engagement, double the average. Introduce one person a month.
  • Photos average 201 impressions against 161 for GIFs, with higher engagement too. Alternate the two rather than running GIFs back to back.
  • Reach has halved since July, to 99 impressions a post. Tag the housing provider on every job post to reach their followers too.
  • Comments are the gap, with 28 across 60 posts. Close each post with a question for housing and asset management teams.
  • Awaab's Law posts reach furthest, at 202 impressions against a 186 average. Keep one compliance explainer in every fortnight.

Based on QST's 60 posts. Refreshed 1st and 14th.

Teil - Brand Toolkit Figures as at 01.10.2026